They say it takes years to learn how to practice law. We say it takes rubi.

We've been where you are, figuring everything out for ourselves in law school and BigLaw. We built rubi so you don't have to. Think of it like a virtual apprenticeship that teaches you exactly how to do your job (really well), step by step. It's everything we wish we knew from the start. 

Get on track with rubi. Launching Summer 2025.

rubi is for

law firms|junior lawyers|summer associates|law students|aspiring attorneys

How it works

Preview our platform

Check out our content below to get a glimpse of how we do things
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Click through our sample slides
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Press play to watch a 3 min clip from one of our units

What people are saying about rubi

Testimonials from some of our pilot participants — from pre-law students to attorneys with a decade of experience


“I think a training program like rubi should be required for all lawyers alongside on the job training. Before rubi, I didn't receive any formal training outside of being assigned tasks. There was very minimal background information or training that dives into the subject matter of the work. . . . This is the first program like this that I've heard of.”

     - Martina W. (In-House Attorney with 5+ Years of Experience)


“rubi will help to de-mystify what is expected of a transactional attorney in a Big Law firm. Understanding Big Law culture - how juniors, mid-levels, seniors, and partners work together, what excellent work product looks like, and how the work day is structured - can really help to reduce the culture shock many associates face. rubi will benefit summer associates, junior associates, laterals, associates changing practice areas, and law students.”
     - Joy F. (In-House Attorney with 10+ Years of Experience)

“It is nice that both speakers are clearly very experienced in the world of big law, so explanations feel very well informed, but they're still also very personable so it doesn't feel like just another cold training video. It could be a fantastic tool for established attorneys interested in switching practices. You not only learn about what it means to be a transactional attorney, but can gain some experience as one.”
     - Darren P. (Associate Attorney with 5+ Years of Experience)

“I think this would have been great my first week at my summer associate position. Navigating the biglaw environment and figuring things out on the fly was frustrating and I always felt like I was bothering people with questions. The info is spot on . . . [it] was very informative and delivered well. I like the brevity. It is very straight forward and I couldn't really pick out anything that was superfluous.”
     - Alexander B. (Incoming Associate at AM Law 10 Firm)


“rubi is a crash course for the transactional law profession that provides you with the firm foundation you need to succeed in your future career before you even step through the doors. Through a series of videos with sample assignments that work through a full sample deal, rubi teaches you the background and skills you need to excel. I have a lot of faith in these instructors and I would be eager to learn from any more content that they put out on any platform.”

     - Lily M. (Incoming Law Student at UT Law)

“This kind of educational opportunity is rare. It's an amazing opportunity to be ahead of competitors when applying to law schools. These instructors are engaging and inspiring individuals. They make me want to work harder and believe in myself - their journey thus far has been much motivation to start mine.”
     - Corissa M. (UT Austin Pre-Law Student)


“rubi is incredibly helpful in preparing for legal careers because it provides knowledge and perspectives that people might not have been exposed to before. Normally, as pre-law students, we only learn about how to get to law school, but this platform provides details on the steps needed to be better prepared for the field. At times, it felt like I was watching a podcast, which gave it a really engaging and conversational feel.”
     - Ramya P. (UT Austin Pre-Law Student)

Meet the founders

Nice to meet you! We're first-generation attorneys and corporate/M&A lawyers who met while practicing in BigLaw. Our shared experiences navigating the legal profession sparked conversations that would eventually drive us to create rubi. Beyond our legal practice, we've teamed up as angel investors, advisors to emerging companies, and mentors to other attorneys, law students, and pre-law students.

After years of developing rubi, we're excited to finally share it with you.

-Madison & Geetika, Co-Founders & Co-CEOs
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Madison Keeble

Corporate / M&A Lawyer since 2017, including 7 years in BigLaw at a leading global firm. Advanced from Summer Associate to Senior Associate, managing transactions & leading cross-functional teams. 

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Geetika Jerath

Corporate / M&A Lawyer since 2019, including 5 years in BigLaw at a leading global firm. Progressed from Summer Associate to Associate, functioning as the deal lead on transactions. 

The Transactional Practice Guide: M&A

Check out our program outline
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